"KWBD") in markets smaller than #100 that share programming. Most of the programming comes from The CW+, a group of cable-only CW affiliates with imaginary call signs (e.g. Northland CW (formerly called "Northland's WB") is the Duluth-Superior area's affiliate for The CW (formerly The WB) which broadcasts on KDLH's DT subchannel 3-2 & on cable (ch. Granite and Malara run a very similar operation with their Fort Wayne, Indiana stations under the moniker Indiana's NewsCenter. KBJR's main color scheme is blue/gold/red & KDLH's is Red/Yellow/Black. And again in August 2007, all Newscasts under NNC were given new graphics & music packages. In May 2007, KDLH's newscast was rebranded with a red theme to differentiate themselves from KBJR. To make clearer which channel each newscast is on, The NewsCenter logo is rotated with the respective station's logo. Now all of the newscasts on these channels have the same look, except 1 anchor from the original KDLH that still currently appears only on KDLH. Slow changes to KBJR were made & now a multi-channel format is in place called Northland's NewsCenter. KDLH (CBS 3)'s news are now very similar to KBJR's news & generally have the same anchors & reporting staff. After KDLH (Duluth's CBS affiliate) was sold to Malara Broadcasting in early 2005, Granite took over operations KDLH through a LMA. It was originated from KBJR-TV's (News 6) newscasts (now called NBC 6) but now provides content for all of the channels listed above. Northland's NewsCenter, began in 2005 but not completed until early 2006, is a collective name for news for the Duluth, Minnesota area's NBC, CBS, My Network TV & The CW stations all operated or owned by Granite Broadcasting.
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